093 - The Backfire Effect - Part One

from You Are Not So Smart Hosted by You Are Not So Smart

We don’t treat all of our beliefs the same. The research shows that when a strong-yet-erroneous, belief is challenged, yes, you might experience some temporary weakening of your convictions, some softening of your certainty, but most people rebound from that and not only reassert their original belief at its original strength, but go beyond that and dig in their heels, deepening their resolve over the long run. Psychologists call this the backfire effect, and this episode is the first of three shows exploring this well-documented and much-studied psychological phenomenon, one that you’ve likely encountered quite a bit lately. In this episode, we explore its neurological underpinning as two neuroscientists at the University of Southern California’s Brain and Creativity Institute explain how their latest research sheds new light on how the brain reacts when its deepest beliefs are challenged. - Show notes at: www.youarenotsosmart.com - Become a patron at: www.patreon.com/youarenotsosmart SPONSORS • The Great Courses: www.thegreatcoursesplus.com/smart Patreon: http://patreon.com/youarenotsosmart

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

093 - The Backfire Effect - Part One

0:00 40:59

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently asked questions

How long is this episode of You Are Not So Smart?

This episode is 40 minutes long.

When was this You Are Not So Smart episode published?

This episode was published on January 13, 2017.

Can I download this You Are Not So Smart episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.