#093 注目のクリエイティブ〜戦略が光る！老舗ブランドのカンヌ受賞作〜

第93回は、レイ・イナモトがカンヌライオンズ2024で見つけた注目作品を紹介します。まず、最初にご紹介するのは、時代を超えて愛されるスチール製魔法瓶の老舗「スタンレー」の “The Stanley Refresh”という作品です。これは、一般の人が投稿した炎上した車の中から「スタンレー」のマグボトルが無事に見つかったという動画に対する「スタンレー」の社長のお礼の動画。自社製品の良さを伝える戦略的アプローチが注目されました。そして「ロエベ」と京都に拠点を置く夫婦の工芸家ユニット「スナ・フジタ」のコラボレーションアイテムの発売に伴うキャンペーンについても解説します。◆Stanley - The Stanley Refreshhttps://www.tiktok.com/@stanleybrand/video/7302186682831392043?lang=en◆LOEWE X SUNA FUJITAhttps://www.youtube.com/watch?v=Nims1jPxhqI◆レイ・イナモト SNSアカウントhttps://twitter.com/reiinamotohttps://www.instagram.com/reiinamoto_jp/◆お便りやご感想はこちらまで！https://airtable.com/shra6I39HB89bCR2USee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Sep 23, 2024

Embed this episode

Attribution link and audio player

Ready to play

#093 注目のクリエイティブ〜戦略が光る！老舗ブランドのカンヌ受賞作〜

0:00 25:10

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Brendan Ecker Influence Brendan Scott Ecker The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape

Frequently Asked Questions

How long is this episode of Brand Shift 〜だれも教えてくれない経営とブランドの話〜?

This episode is 25 minutes long.

When was this Brand Shift 〜だれも教えてくれない経営とブランドの話〜 episode published?

This episode was published on September 23, 2024.

Can I download this Brand Shift 〜だれも教えてくれない経営とブランドの話〜 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!