#094: From Nonprofits to Entrepreneurs–Why Storytelling Matters

Welcome to the 8th episode of Take the Leap's third season. In today’s episode, “From Nonprofits to Entrepreneurs–Why Storytelling Matters,” co-hosts Ashlan and Victoria reflect on their conversation with Sean Murphy, founder of Lore Works Creative Studio, diving deeper into how storytelling shapes impact, not just for nonprofits, but for any mission-driven business. From diversifying whose voices get heard to avoiding “token stories” that put pressure on individuals, this episode unpacks what ethical storytelling really looks like. Ashlan and Tory also explore the intersection between nonprofit leadership and entrepreneurship, the importance of adaptability, and how listening–truly listening–can create stronger, more authentic connections. Key Takeaways from the Episode: Storytelling is strategy. Whether you’re running a business or a nonprofit, sharing your story is how people connect with your mission.Representation matters. Don’t let one voice carry the entire narrative–invite many perspectives to tell the story of your work. Messy is human. You don’t need expensive equipment or perfect scripts–sincerity and heart go further. Listening builds trust. The best storytellers start with curiosity, not control. If you’d like to listen to Sean Murphy’s episode, you can find it at the links below: Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-heros-journey-storytelling-that-builds/id1735641469?i=1000736325046 Spotify: https://open.spotify.com/episode/3tUl2skWo8BUPLEaKU6T71?si=7r-7TOCvSkGZtqoicEuTFg YouTube: https://youtu.be/8W3YGCDGbfw?si=iW8q2rjy4Q2qJP5q Host information:Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with us:Subscribe to our YouTube channel:https://www.youtube.com/@TaketheLeap-Today Follow us on Instagram @taketheleap_today:https://www.instagram.com/taketheleap_today Find Ashlan on Instagram & LinkedIn: https://www.instagram.com/ashbeanpdxmktg/https://www.linkedin.com/in/ashlan-glazier-anderson/ Find Tory on Instagram & LinkedIn https://www.instagram.com/imaginemarketingstrategies/ https://www.linkedin.com/in/victoriaproppe/ The Course: The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.Sign up here: https://www.taketheleap-today.com/the-course Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram