094 How to Use Seinfeld Techniques to Sell More

The wildly-popular show, Seinfeld, used a type of humor that made it easy for us to relate to the crazy situations the characters got themselves into. We can use similar methods in sales. When we can help prospects and customers relate to pains and problems in their mind, then it is easier for them to be open to our suggestions. You'll hear what to say, and what questions to ask in order to do that.