Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus | 094

Join The Maffeo Drinks Substack for Episode Analysis!In this episode of the Maffeo Drinks Podcast, host Chris Maffeo chats with Roberta Mariani, the Advocacy Director for Savoia and Ital Spirits. Roberta shares her extensive experience in the hospitality and drinks industry, offering insights on building effective advocacy programs, the rise of the aperitivo culture, and focusing on category education over brand promotion. They also discuss the evolving role of Italian bartenders, the increasing popularity of vermouth and Amari, and the critical issue of well-being within the industry. Whether you're in the drinks business or simply a cocktail enthusiast, tune in for a deep dive into the latest industry trends and tips for achieving a sustainable work-life balance.Timestamps:00:00 Introduction and Welcome00:32 Guest Introduction: Roberta Mariani02:41 Building Brand Advocacy07:34 The Rise of Aperitivo Culture12:47 The Role of Italian Bartenders23:56 Innovative Cocktail Creation31:18 Promoting Well-being in the Industry38:49 Conclusion and Final Thoughts This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.