094 The Builder Ecosystem: How to Find 50 People Who Already Have Your Clients

Hey, everyone. Today, I've got a solocast coming your way. Most agency owners trying to grow are doing one of two things: cold outreach or waiting for referrals. Both have the same problem. You're starting from zero every time.There's a third option that almost nobody talks about: finding the people who already have your future clients' attention, and getting in front of them.In this episode, I walk through a framework I call the "builder ecosystem." These are the people, communities, publications, and companies adjacent to your niche that share your target audience. They've already built the trust. They've already gathered the crowd. Your job is to show up where they are.In this episode, I cover:Why cold outreach and referral dependency both leave you starting from zeroThe four categories of builders: People, Communities, Publications, and CompaniesHow to research and map your builder ecosystem (with specific search strategies)Tiering your findings by accessibility so you know where to startYour first 5 moves you can execute this weekIf you do the exercise from this episode, send me a message. I'd love to hear what you found.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.