#095: Brian Tweer & Brady Adamson - From Jersey Shore Supplements to AstroFlav

https://blog.priceplow.com/podcast/brian-tweer-brady-adamson-astroflav-095 In late May of 2023, we were thrilled to have Brian Tweer and Brady Adamson of AstroFlav on the PricePlow Podcast. Brian founded AstroFlav in 2019 after several years of running Jersey Shore Supplements, a local retail business that he founded. He eventually brought Brady on to AstroFlav, and things have been lights-out ever since, backed by their sleek new branding. In this episode, we talk about the founding of Jersey Shore Supplements and AstroFlav – a company originally targeting “Out of this world flavor” – and how AstroFlav is using their own retail experience to support other small brick-and-mortar retailers that carry their supplements. We of course get into formulas – talking pre- and intra-workout, but also diving into the new AstroFlav Magnesium product. Brian has been on a phenomenal personal development kick, and shares his routine and recommended books with us. Finally, a couple of upcoming products are teased throughout the episode. Excellent listen from an excellent team! Listen below, watch it on YouTube, or find the PricePlow Podcast on the podcast app of your choice below: https://www.youtube.com/watch?v=dfcnpNj85Ak Show Notes with Brian Tweer and Brady Adamson of AstroFlav (0:00) – Introductions (5:15) – People had to come through the store (8:30) – Why did you decide to start your own brand? (13:30) – The importance of being confident about your brand. (17:15) – The pros and cons of having a professional countertop. (20:00) – What has driven the main rebrand and reformulation? (23:45) – Health biohacking and development. (31:25) – How to add value to the product? (35:45) – Magnesium and the brain (39:30) – Some AstroFlav Favorites (39:30) – Brian’s personal life and work life. (48:15) – How they treat the wholesale side of things. (52:45) – Selling to GNC and the importance of having integrity in business. (57:40) – How important is it to know who is behind a brand? (1:03:45) – The importance of helping people get better (1:07:45) – The importance of building a community of people. (1:11:15) – Personal development books and resources. (1:18:15) – How do you cut out the TV? (1:24:45) – Brian’s morning routine. (1:27:15) – Feeling is the Secret (1:34:00) – Reflections on the industry Useful Links AstroFlav on PricePlow @AstroFlav on Instagram @BrianTweer on Instagram Brady Adamson on LinkedIn Thanks for joining us gentlemen, PricePlow Nation will be following your products closely as always!