095: Choosing Significance Over Fear | A Conversation with Seth Godin

On this episode of Making Elephants Fly, Terry sits down with the legendary Seth Godin. Seth is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and  The Practice, and creatives everywhere have made it a bestseller.  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Join Seth Godin and Terry as they talk about creativity, significance, and making an impact in a noisy digital world. They discuss thinking "on the edge of the box," the manipulation behind social media, embracing failure, and the importance of creating connection opportunities for small, motivated groups. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount.