095: Coaching Sherita Harkness on Converting Corporate Leaders with Private Podcasts

In this EpisodeIn this coaching episode, Lindsay and Nora work with Sherita Harkness, founder of Trading Fours and Chief Play Officer, who successfully converted two major corporate clients using a private podcast at a single conference. Discover practical strategies for B2B consultants and speakers to use private podcasts as both lead magnets and pre-sales tools, especially when selling intangible services to skeptical decision-makers who need evidence-based content to understand the value of your methodology. Topics Covered:Creating highly targeted private podcasts for specific conference audiencesConverting skeptical executives to the value of play-based leadership approachesUsing private podcasts to pre-frame sales conversations and reduce explanation timeBuilding evidence-based content with stats, facts, and client success storiesDeveloping segmented audio content for different corporate decision-makersIncorporating client testimonials and case studies into audio episodesScaling from single-use lead magnets to comprehensive content librariesAddressing underlying fears and false beliefs through audio contentLinks:http://t4zpowerplay.comhttps://www.linkedin.com/in/sheritat4z/app.helloaudio.fm/feed/28496e20-bc45-4288-805c-f0ebae7f6b92/signupMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.