095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images.But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your own content – I believe we’re all going have to get great at audio SEO.Listen to this episode to find out what we know now (straight from Google) and how to prepare for an audio revolution!Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeMobile First Indexing: A Whole New Google W/Cindy KrumThe Art of the Launch w/John Lee Dumas (expert podcaster!)Tools MentionedBuzzSumo BuzzSumo Question AnalyzerArticles, Resources, and Links MentionedPart 1: Inside The New Google Podcasts Strategy That Could Double Audiences WorldwidePart 2: Google’s Plan to Make Audio a First-Class CitizenPart 3: Google’s New Way to Find Your Next Favorite PodcastPart 4: Google’s Plan To Deliver The Right Audio At The Right TimePart 5: Instant Translation, Lookahead Scrubbing, and More: The Future of Google Podcasts Zach Reneau-Wedeen Twitter Gimlet MediaNPR PodcastsStitcherMidrollWolverine: The Long NightGoogle Best Practices Google PlayGoogle AssistantGoogle HomeGoogle Pixel 2Googles’ new Assistant voicesFeatured Snippets in SearchImpossible BurgerDrift audio post exampleSlack podcastRadiodays Europe Podcast Day Moz:lla IRL podcastHackable?ChoiceologyFind Steve OnlineLinkedInPacific ContentTwitterThe post 095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt appeared first on Evolving SEO.