096: Crash and Learn: Dominic Sinibaldi

In this episode you'll learn: Dominic was able to integrate an interactive storyline with education at historic sites! How he saw the opportunity to take a project and turn it into a profitable business Why it was important to Dominic to provide an educational service (and not just a fee-based exchange) How communication was the biggest crash and learn for Dominic… It's important to test both product and your market Cash is king but be creative with your approaches and services