096 Former ESPN Executive Sean Hanrahan on the Future of Sports Media & Fan Engagement

Sean Hanrahan is a former Senior Vice President of Sports Brand Solutions for Disney Advertising and a longtime ESPN executive who has spent more than two decades shaping sponsorships, storytelling, and brand partnerships across sports media.Sean shares insights on the evolution of sports media, the rise of streaming, sports betting, AI-driven fan experiences, and how brands can create meaningful connections with fans beyond traditional advertising. We also discuss the future of fan engagement, women’s sports, creator-driven content, and what founders need to understand when trying to partner with teams, leagues, and media companies.A great conversation on sports media, sponsorship innovation, and where the sports industry is heading next.