096 - Jonathan Small FEAR & Comfort Zones

Jonathan Small is a UK based podiatrist, and today we discuss why many podiatrists fear stepping out of their comfort zones, not realising that this avoidance is forgoing their long-term career and business success. It's not normal to say, "I want to make myself uncomfortable", but when you're making decisions about your podiatry business that you think is making you happy now, will this decision still make you happy in years to come? Setting Your Fees Moving out of your comfort zone is not just about acquiring new skills or trying new things. Are you setting your fees within your comfort zone? And are you aware that the fees you set NOW may affect what you can and cannot do in the future? If you're telling yourself that you're happy with the fees that you've set, you've already settled back into your comfort zone. Your fees should always make you slightly uncomfortable. Desensitisation You will overcome your fear by doing what makes you uncomfortable repeatedly. The more often you do it, the more comfortable you'll become, and eventually, you'll be desensitised. It's all about repeating the process. Avoiding Danger Most people stay in their comfort zone because they want to avoid danger, it's in our DNA to keep safe, but most of the things we're trying to avoid will not kill us and are completely safe. "If you're not sure about doing something, find someone that has already done it and learn from them or be inspired". Green & Growing You have a choice to be green and growing or ripe and rotting, and growth only comes by getting out of your comfort zone. Growth is where the good stuff is. Marketing & Sales Saying you're not into marketing and sales is an excuse. Be honest with yourself and admit it makes you uncomfortable. So, it's not that you're not into marketing and sales, it's just that you have not yet acquired the skills. "You need to understand that you're not going to get it right straight away. There's a whole journey to get to your destination". 10 Habits of Happy People More family and friends time Don't respond to negativity Do work that brings joy Read and write more Give without expecting to get Stay teachable Forgive first Show gratitude Speak the truth No sense of entitlement Final Tip If you step out of your comfort zone in your personal life, it will reflect in your business life. Take up a new hobby, start something new that is going to give me some pain. It will have a knock-on effect. Jonathan's previous episodes: Ep 006: Work Smart, Not Harder Ep 044: Podiatry Success Is A Mindset Ep 081: Don't Live In The Land of Low Fees If you have any questions about this episode, please send me an email at [email protected], or you can connect with Jonathan at Health First Foot & Gait Clinic. Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle. Marketing - You need a well thought out marketing strategy, not just more tactics. Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder. Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits. You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching. If you want to know more, please email me at [email protected], and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.