EPISODE · Feb 24, 2026 · 37 MIN
096 The 7 GTM Motions Every Agency Can Run
from Agency Forward · host Chris DuBois
Hey everyone, today is another solocast for you.Every agency owner I talk to says the same thing: "We get clients from referrals, mostly. But we know we need to do more." The problem is that "do more" isn't a strategy — and nobody ever laid out the actual options.In this episode, I cover:Why referrals are great but terrible as a primary pipelineThe seven GTM motionsWhat each motion costs in time and money, and where each one breaksAnd more...Also, here's the article on how to differentiate your agency I mentioned in the show. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
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What this episode covers
Every agency owner says "we get clients from referrals, mostly" — but referrals aren't a strategy. In this solocast, I walk through seven distinct GTM motions an agency can run, what each costs, where each breaks, and how to pick the two or three that fit your stage.
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096 The 7 GTM Motions Every Agency Can Run
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