097 Life Insurance Marketing: Does That Even Exist?

Why don't life insurance companies do a better job of marketing the many benefits of using their cash value life insurance policies?  They talk a lot about death benefit, not so much about anything else. The truth is that most advertising and/or marketing that's done by large life insurers is more focused on brand recognition […] The post 097 Life Insurance Marketing: Does That Even Exist? appeared first on The Insurance Pro Blog.