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097 Life Insurance Marketing: Does That Even Exist?

EPISODE · Apr 16, 2014 · 26 MIN

097 Life Insurance Marketing: Does That Even Exist?

from The Financial Procast · host Podcast Episodes – The Insurance Pro Blog

Why don't life insurance companies do a better job of marketing the many benefits of using their cash value life insurance policies? They talk a lot about death benefit, not so much about anything else. The truth is that most advertising and/or marketing that's done by large life insurers is more focused on brand recognition […] The post 097 Life Insurance Marketing: Does That Even Exist? appeared first on The Insurance Pro Blog.

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097 Life Insurance Marketing: Does That Even Exist?

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Why don't life insurance companies do a better job of marketing the many benefits of using their cash value life insurance policies? They talk a lot about death benefit, not so much about anything else. The truth is that most advertising and/or...

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