097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with his company AimclearSome of the topics we discussed!The value of BRAND searches as “lakefront property”Marketing “unknown unknown” disruptive productsKeywords vs PsychographicsWhy you need to use keywords in your social creativeHow to tell who is searching certain keywordsHow to leverage the cyclical nature of searchDo facebook ads help rankings?How to build links through paid socialAnd questions from Twitter!(Quick note: you may notice a slight difference in audio quality on this episode. It’s still very listenable, but my audio interface died and we had to use Skype call recorder for this one.it will be back to normal soon!) Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeMassive Featured Snippet and SEO Growth w/Stephanie BriggsTools MentionedBuzzSumoArticles, Resources, and Links MentionedSlides: SEM Skills & Integrated Social Psychographic Display Advertising Hacks by Marty WeintraubSlide: “Cause Keyword Search Early” timestamp 16:20Billy Scully Twitter QuestionTwitter Questions from OptimiseyTwitter Question from Jeremy RiveraTwitter Question from Jonathan HockmanRocks Digital Marketing Conference in Dallas State of Search Conference in DallasConfluence Conference in Oklahoma City PubconInc. Marty WeintraubFind Marty OnlineLinkedInTwitterAimclearFacebookThe post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.