098 Kris Rudeegraap: Why Gifting Beats Email for Building Pipeline

Hey everyone, today I'm joined by Kris Rudeegraap.Kris is the CEO and Co-Founder of Sendoso, the leading gifting and direct mail platform for B2B sales and marketing teams.He spent a decade in sales before building Sendoso, pioneering the shift from email-only outreach to omnichannel strategies. And Sendoso now powers campaigns for thousands of companies with AI-driven gift recommendations and global fulfillment.I wanted to have Kris on because a lot of agency owners rely heavily on email outreach, but inboxes are more saturated than ever and I think physical mailboxes are an untapped channel that can dramatically improve conversion rates.In this episode, we discuss:Why gifting outperforms email in crowded inboxesBuilding a gifting strategy that drives real pipelineHow AI personalizes gifts using conversation dataAnd more...You can learn more about Kris on LinkedIn or email him at [email protected] check out Sendoso.com-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.