#098: Leading with Your Values, Human-Centric Branding, and a Reminder to Rest

Welcome to the 12th episode of Take the Leap's third season. In today’s episode, “Leading with Your Values, Human-Centric Branding, and a Reminder to Rest,” co-hosts Ashlan and Victoria debrief their conversation with Eliana Mendez and pull out the big themes that matter for entrepreneurs: leading with your values, showing up as your whole self, and choosing clients who actually get you. We discuss what it really means to run a values-led business, how authenticity shows up in branding and photography, and why we need to stop pretending we’re “just our business selves” online. Key Takeaways from the Episode: Why values matter so much in business and how Eliana’s values-first approach to photography and videography inspired a deeper look at what it means to live your values as an entrepreneur. The importance of showing the whole person, including your interests, quirks, and life outside of work, and how that helps attract the right clients and community. A gentle reminder that no matter when you’re listening to this episode, it might be a time to slow down, rest, and revisit your own values and capacity. If you’d like to listen to Eliana Mendez episode, you can find it at the links below: Apple Podcasts: https://podcasts.apple.com/us/podcast/human-centric-storytelling-with-photographer-and/id1735641469?i=1000740426562 Spotify: https://open.spotify.com/episode/4MWp3lD6sRpBQWcF6Od5cW?si=1RycXSLKQ0GQoBSm7Htcnw YouTube: https://youtu.be/IabU-MeLTLg?si=xSaSwdG8dHIDXS31 Host information:Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with us:On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today Find Ashlan on Instagram & LinkedIn: https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson Find Tory on Instagram & LinkedIn https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe The Course: The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.Sign up here: https://www.taketheleap-today.com/the-course Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram