098 - Michael Stephenson Tomorrow's Podiatry

Michael Stephenson is a private practitioner based in Glasgow, Scotland. Before studying Podiatry, Michael was a qualified Ski Instructor and then worked in outdoor retail where he gained an interest in helping people find solutions for painful feet which led to him studying Podiatry. He is also the brains behind the Facebook Page Tomorrow's Podiatry and Tomorrow's Podiatry Awards. Michael is currently the Chair of the Glasgow Branch of The College of Podiatry and Deputy Professional Editor of the societies magazine, Podiatry Now. On this episode we discuss: His transition from the world of skiing into podiatry How his retail experience taught him how to listen to the client's needs Why you need to change the way you deliver content Tomorrow's Podiatry Awards The advantages of working with students Creating communities of learning and developing a new culture in podiatry. What does digitisation mean? It's not creating a PDF copy and putting it online. It's about taking content and understanding what your reader is doing. Readers will interact differently on their mobile compared to their desktop. No one will read 2000 words on their phone. You may have an hour-long conversation recorded on video and audio, but there are only a few minutes that are important to someone, so you've got to deliver it in a way that works for them. "The people that will shape the profession are the people coming into the profession now, not the people that have been here already for 25 years". Final Tip If you're bored in podiatry go and learn something new, it will keep the passion going. If you have any questions about this episode, please send me an email at [email protected], or you can connect with Michael on Facebook at Tomorrow's Podiatry. Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle. Marketing - You need a well thought out marketing strategy, not just more tactics. Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder. Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits. You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program. If you want to know more, please email me at [email protected], and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.