#099 - How Ayrloom Is Dominating NY’s Cannabis Market with a 100+ Year Legacy w/ Mack Hueber, President of Ayrloom

Mack Hueber from Ayrloom shares the remarkable story of how a 114-year-old apple orchard transformed into New York's leading cannabis brand while navigating the complex regulatory landscape of hemp and THC beverages.• Ayrloom emerged from Beak & Skiff, a century-old family-run apple orchard that expanded into cider, spirits, coffee, and eventually hemp and cannabis• Mack explains how the company leverages its beverage production expertise to create innovative cannabis products like their signature Honeycrisp THC drink• New York's cannabis regulations recently changed, potentially impacting over 100 dispensaries due to school/church proximity rules• The three-tier distribution model in alcohol provides insights for how the cannabis beverage market might effectively develop• Cannabis beverages are gaining mainstream acceptance with Mack noting they've gone from receiving hate mail to thank you notes• Mack's leadership approach involves bringing in experts from outside cannabis who bring specialized knowledge while learning about the plant• The future of cannabis beverages includes innovations like de-alcoholized hard cider infused with THC and CBC• Mack remains optimistic about cannabis beverages, stating "the category is here to stay" and "we're still in the first inning"Submit your questions for our 100th episode by going to highspiritspod.com/ask - your submission might end up on the podcast!Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.