099 – Managing Social Media with Tena Pettis of Tena.cious

Hailing from the land of Paul Bunyan, wooded trees and lakes for miles, Tena’s big personality + aptly given nickname ‘Tena-talks-a-lot’ sent her searching for more. After spending some time in the big city with a “big girl job” Tena quickly realized that the cubicle life wasn’t for her. With a little nudge from her husband she founded tena.cious, a social media + graphic design firm, and effectively launched herself as a brand with a career that makes room for all her passions. Despite starting off as a company of one, Tena has built a team of amazing women who have supplied the resources + woman power for her to pursue a legacy outside of solely running a business. Tena is a social media expert and accomplished speaker + trainer on all things social. Her love of twitter, training and talking + her social rock-stardom has made her known for building connections both online and off. Her experiences as a mom of three, business owner and leader within her communities makes her a strong advocate of customer focused, loyalty and relationship based sales. Tena believes in creating a strong brand presence for your business and with a heart as big as her personality, her raving fans + the size of her CLIQUE grows daily. The Tena.cious Story Tena knew she was meant to do more. [4:40] Identifying the purpose and defining the need for the business. [5:37] Getting started and deciding on a physical versus virtual team. [9:53] Challenging the original idea, the core concept of Tena.cious. [14:05] Onboarding a client. [23:09] Candle Flickering Moments Managing expectations and exactly what is the responsibility of a social media team. [20:43] Business Building Insights The first client. [12:26] Two reasons why you should consider delegating your social media tasks. [15:30] What is the trigger that tells you it’s time for you to make the switch? [17:10] What to look for when your recruiting your social media team. [24:47] How much you should expect to invest. [33:30] Interruptions and their impact on your productivity. [39:09] Success Trait Tena is coachable and always willing to listen to others for advice and comments. [35:19] Productivity/Lifestyle Tool Slack – Messaging for teams Basecamp – Project management system Recommended Reading and Listening  One Great Goal: A Guide for Entrepreneurs and Sales Professionals who are ready to live in service and on purpose … One Goal at a Time by Ursula Menches Contact Links Website The Before Conference Facebook Instagram Twitter LinkedIn If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or <a href="http://www.giftbizunwrapped.com/GooglePodcasts" target="_blank" rel="noopener...