1.1 Don\'t Just Be a Guest, Be a Podcast Host

Podcast guesting is a visibility strategy; podcast hosting is a business strategy. While I definitely agree that being a guest on other people’s podcasts is a smart marketing tactic as it gets you the opportunity to reach new people through new platforms regularly, another smart tactic may very well be hosting your own podcast, too! Have you wanted to host a podcast? Are you terrified of what that may mean? How in the world can a podcast align with your book and book marketing goals? Hos...