1.1 Why Most Small Business Marketing Fails (And How To Fix It!)

In this episode, Ashley Dreager breaks down the real reasons why marketing isn't working for most small businesses. And no, it's not because of trending audio or hashtags. Ashley gets into the unsexy truth about what actually makes marketing work - consistency, patience, and understanding the why behind the tactics you're using. She also calls out the problem with blindly following every piece of marketing advice you see on social media without considering if it even applies to your business.Key Takeaways:Consistency beats perfection - Most small businesses fail at marketing because they're not consistent enough. You need 20-30 touchpoints before someone's ready to buy, and posting once a week means you're looking at 4-5 months minimum.Give your strategy 90 days - You need to stick with one specific approach for at least 90 days before you can evaluate if it's working. Switching tactics every few weeks just resets the clock.Not all marketing advice applies to you - That Instagram guru's strategy might work for their business, but it doesn't mean it'll work for yours. Understanding the why behind tactics helps you adapt them to your situation.Marketing is boring and repetitive - If you're tired of saying the same thing over and over, you're probably doing it right. Your audience needs to hear your message multiple times before they'll take action.People lurk longer than you think - Just because you're not getting immediate feedback doesn't mean your marketing isn't working. People watch, read, and listen for months before they reach out.Timestamps:02:00 - The biggest reason marketing fails: lack of consistency03:00 - Why you need 20-30 touchpoints before someone's ready to buy07:00 - The 90-day rule for evaluating marketing strategies10:00 - Stop blindly following marketing trends and tactics15:00 - Why effective marketing feels boring and repetitive17:00 - People lurk longer than you think before taking actionHave questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.⁠ashleydreager.com⁠⁠Instagram⁠Get in touch: ⁠FREEBIE! Client Journey Mapping Workbook⁠Want me to help with your marketing? Fill out ⁠this form⁠ and I'll reach out!