1.10 Guest Interview: Brett Affleck-Aring with Insperity

In this episode, I sit down with Brett Affleck-Aring from Insperity to talk about the world of outsourced HR and what it really means to take care of your employees. We get into the nitty-gritty of why small businesses are drowning in C.R.A.P. (Compliance, Risk, Administrative burden, and Payroll) and how that's pulling business owners away from what they actually got into business to do. Brett breaks down how PEOs work, why benefits matter more than ever, and shares his philosophy on building businesses that genuinely care about people - not just profit margins.Key Takeaways:• The C.R.A.P. Problem is Real: Every business owner deals with Compliance, Risk, Administrative burden, and Payroll daily - and it's pulling them away from their core business focus• Benefits Give You a Competitive Edge: Small businesses lose good employees to big corporations because they can't compete on benefits, but outsourced HR can level that playing field• Culture Happens Either Way: Company culture will develop whether you sculpt it intentionally or just let it happen - and the intentional approach always wins• The "Get Better Mentality": The best clients are those who genuinely want to improve how they treat their employees, not just cut costs• Employee Retention Is Everything: It costs an employee's annual salary to hire, train, and get someone up and running effectively - making retention crucial for profitabilityTimestamps:[00:02:30] - Brett explains what Insperity does and introduces the C.R.A.P. acronym[00:06:10] - Discussion on health benefits negotiation power and cost savings[00:09:20] - The 1099 vs W2 employee compliance issue and how businesses try to avoid HR responsibilities[00:13:10] - Cost comparison: Full-time HR person vs outsourced HR services[00:17:30] - What Brett looks for in clients: the "get better mentality"[00:19:10] - Costco as an example of treating employees well while being profitable[00:32:40] - Brett's philosophy on only selling what you believe in[00:36:10] - How health benefits reveal a company's "get better mentality"[00:38:10] - Example of working with nonprofits and creative benefit solutions[00:42:50] - Brett's elevator pitch workshop advice and public speaking tipsReferenced Links:• Insperity• Brett's LinkedIn------------------Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.⁠ashleydreager.com⁠⁠Instagram⁠ Get in touch: ⁠FREEBIE! Client Journey Mapping Workbook⁠Want me to help with your marketing? Fill out ⁠this form⁠ and I'll reach out!