1/26/26 11AM: Renting, Slumlords, and the Power of Ownership

In Hour 3, Sherwin tackles why conversations about homeownership make people uncomfortable, arguing that long-term wealth starts with owning—not renting. The discussion centers on Milwaukee landlord Joe Berrada, including how much of the housing market he actually controls and why the city allows private owners to operate poorly maintained properties when municipal properties are often worse. Listeners call in with strong opinions, labeling Berrada a slumlord, sharing tenant experiences, and debating responsibility between landlords, the city, and residents themselves. The hour wraps with a broader conversation about neighborhood stability, the benefits of homeownership, and a look back at Milwaukee’s dollar house program—highlighting how public pressure once forced the city to change unfair rules and proving that organized voices can still drive real change.