1,4 Mio. TikTok-Follower als Bestatter: Was Handwerker von Bestattungshaus Burger lernen können

from Marketing Shortcast · host Kenny Schubert & Max Dormann

Ein Bestatter mit 1,4 Millionen Abonnenten auf TikTok, ein eigener Podcast, Events und täglich tausende Views – und das mit einem Thema, das auf den ersten Blick alles andere als „Social-Media-tauglich“ wirkt. In dieser Folge zerlegen wir das Erfolgskonzept von Bestattungshaus Burga rund um Louis Bauer und übersetzen es auf Handwerk und Bau: Fensterbau, SHK, Tischler, Bauunternehmen und Co.Du erfährst, warum „ein Video = ein Gedanke“ so stark ist, wie kurze Sätze und Mini-Resets alle paar Sekunden die Aufmerksamkeit halten, weshalb der erste Satz sofort Kontext geben muss und wie Aktualität (ohne Drama) Reichweite baut. Außerdem sprechen wir über den wohl größten Hebel: radikale, respektvolle Transparenz – und welche Themen sich Betriebe oft nicht trauen zu zeigen, obwohl genau das Vertrauen schafft.Wenn du Marketing nicht verkopfen willst, sondern klare Prinzipien suchst, die du direkt umsetzen kannst, ist das deine Folge.

Episode metadata supplied by the publisher feed · Published Feb 12, 2026

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1,4 Mio. TikTok-Follower als Bestatter: Was Handwerker von Bestattungshaus Burger lernen können

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