1.4M CAD Raised to Build the Modern API Integrator

Welcome back to The SaaS CFO Podcast! In today's episode, we have the pleasure of speaking with Roy Pereira, the CEO and co-founder of Unified. Roy's journey through the tech world is nothing short of captivating; from dropping out of university to jumpstart his entrepreneurial career, to navigating the ins and outs of Silicon Valley, and eventually founding multiple startups. Unified, his latest venture, provides an innovative API integration infrastructure that saves SaaS companies valuable time and resources.  Join us as Roy delves into the specifics of Unified's services, the challenges and triumphs of building API integrations, and the strategic evolution of their pricing models. We also discuss the startup's unique approach to inbound marketing, their lean yet efficient team dynamics, and the arduous but rewarding path of fundraising in today's market. Roy shares invaluable advice for fellow SaaS founders and gives us a glimpse of what's on the horizon for Unified. Don't miss this insightful episode packed with practical wisdom and entrepreneurial inspiration!  Show Notes:   00:00 Unified to: Simplifies API integration, saves time.  05:21 Developed new, customer-friendly, sliding scale pricing model.  08:34 Founded in 2023; automated platform for efficiency.  13:24 Raising funds is difficult; requires targeted networking.  16:05 Metrics-focused meetings emphasize KPIs and customer journeys.  17:30 Expanding API integrations; aiming for 500 total.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/unified-to-secures-1-1m-cad-in-pre-seed-round  Roy Pereira’s LinkedIn: https://www.linkedin.com/in/roypereira/  Unified’s LinkedIn: https://www.linkedin.com/company/unified-to/  Unified’s Website: https://unified.to/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray