1.6 | Il marketing digitale, con Francesca Colletti

from Dietro le quarte · host La Statale podcast

In questa puntata si affronta il tema della vendita al lettore. Attraverso quali canali le case editrici promuovono (o dovrebbero promuovere) i loro libri? Quanta importanza hanno i social network nell'indirizzare i lettori verso determinati acquisti? Gli studenti del Master in Editoria lo hanno chiesto a Francesca Colletti, responsabile marketing e digital di Neri Pozza.

Episode metadata supplied by the publisher feed · Published Jun 5, 2025

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1.6 | Il marketing digitale, con Francesca Colletti

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