1,849 - The Power of Branding in Multifamily: Insights with Katie Ritter and Jake Hughes

In this episode of the Multifamily Collective, Katie Ritter and Jake Hughes discuss the impact of branding and resident experience. They’ve compiled compelling data from over 400,000 Google reviews to examine how property management companies (PMCs) and operators are perceived through resident feedback. Katie and Jake introduce the concept of a "third metric" for measuring brand visibility using keyword searches in reviews, uncovering insights that go beyond traditional methods like organic search volume or aided awareness. We explore how community connection, safety, and even coworking spaces shape tenant loyalty and brand reputation. Are property management companies doing enough to build brand awareness? With only a tiny fraction of reviews mentioning PMCs, Jake and Katie discuss how companies can bridge the gap and boost positive recognition, using examples like loyalty programs and creating meaningful resident experiences. Grab your coffee (or favorite beverage), and join us for a thought-provoking conversation about the intersection of branding, resident engagement, and the future of multifamily. Don't miss more deep dives like this! If you’re as curious about multifamily innovation as we are, hit the like button, subscribe, and ring the bell to stay updated on every episode!