1,978 - The Tsunami of PropTech & the Lost Resident Journey | Time to Simplify in Multifamily

We're in a post-tsunami moment in Multifamily.The flood of PropTech promised us streamlined processes, hyper-automation, and frictionless leasing journeys. But what did it cost us?In this episode of the Multifamily Collective, Mike Brewer breaks down the unintended consequence of too much tech: we’ve lost sight of the customer journey. From the moment someone thinks about moving to the moment they sign a lease—we’ve overcomplicated it.It’s time for a reset.Mike shares:Why too much tech = blurry resident experiencesThe coming "great reconciliation" in Multifamily tech stacksHow entrepreneurial exit strategies are slowing down innovationWhy simple isn’t just better—it’s essentialA call to return to first principles thinkingThe future isn't more tech for the sake of tech. It’s people taking care of people. With tools that work with you, not against you.And hey, before you go—RSVP for Podcast Palooza 2025! We’re leveling up this year and throwing the can't-miss event at NAA's Apartmentalize. Hit up the Multifamily Media Network website and get on the list!If this hits home, Like, Subscribe, and Share it with someone who’s buried in a tech stack and needs a breath of fresh air.