#1 Bonnier News take on identity and buyer marketplaces

First Party data and identity is accelerating in interest, both on the buy and the sell side of the online ad industry. There is also another growing trend where buyers engage in so called marketplaces with legacy publisher tools. Rebecka and Daniel sat down with Lena Tehrani, Head of Programmatic and Erik Moberg, Head of Data and insight at Bonnier News to discuss Identity from a publisher perspective, what they are doing with their first party data and buy side initiatives. This episode is in Swedish.

NOW PLAYING

0:00 22:30

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

XXX Tech - A New Beginning

Feb 1, 2025 ·168m

Sovryn Tech AI Ep. 0582: "Guest Appearance: The Metaphysics of Consciousness and AI"

Aug 17, 2024 ·125m

Sovryn Tech AI Ep. 0581: "Guest Appearance: Agora Podcast - The Great AI Debate"

Aug 7, 2024 ·170m

Sovryn Tech AI Ep. 0580: "AI Update 2024"

Aug 7, 2024 ·58m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 19 of 19

Sep 22, 2023 ·20m

The Hobbit by J. R. R. Tolkien Audiobook, Chapter 18 of 19

Sep 22, 2023 ·20m

Similar Podcasts

XXX Tech by SOVRYN Dr. Brian Sovryn The crossroads between technology, sensuality, and metaphysics - and the longest running anarchist podcast in the world! Brought to you by Dr. Brian Sovryn. Dadgets Joe Vargo & Tony Gruenwald We’re dads! We love tech! We know your dad does too! We’re Joe and Tony and this is Dadgets! The PFN Cincinnati Bengals Podcast Pro Football Network The PFN Cincinnati Bengals Podcast is where you can stay up-to-date with the latest news and analysis on the Cincinnati Bengals! Our hosts, industry experts Jay Morrison and Dallas Robinson, provide weekly coverage of all the latest rumors and updates about the Bengals. Don’t forget to follow the show to receive new episodes directly in your podcast feed and leave a rating and review to let us know your thoughts. The Protocol CoinDesk Dive deep into the blockchain realm with The Protocol Podcast, where we unravel the intricate technologies powering cryptocurrencies like Bitcoin and Ethereum. Join us on a journey through the labyrinthine layers of blockchain innovation, as tech-savvy developers sculpt the future of finance and the decentralized web. Led by CoinDesk's adept journalists, we dissect the freshest news and project revelations, demystifying the mechanics and significance of it all for those hungry to grasp the inner workings of this dynamic and rapidly evolving industry.Meet your hosts: Brad Keoun, Sam Kessler, and Margaux Nijkerk…and tune in, techies!

Frequently Asked Questions

How long is this episode of Nordic Ad Tech Review?

This episode is 22 minutes long.

When was this Nordic Ad Tech Review episode published?

This episode was published on June 22, 2021.

What is this episode about?

Can I download this Nordic Ad Tech Review episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!