1 - Building Your B2B Growth Marketing Playbook w/ Canberk Beker of HockeyStack

The first episode of the Catching Fire Podcast with special guest Canberk Beker, Head of Growth at HockeyStack. HockeyStack is more than an attribution platform—it’s an all-in-one command center for B2B revenue teams that helps marketing drive pipeline and sales close deals faster. In this episode, you will learn about: Where marketing ends and product begins. Why all B2B companies should be testing the waters with CTV. Why you should always be ashamed of your first product. The drawbacks of traditional attribution. Why it’s so important to put users first.Great leaders don't stop at great ideas—they cut through the noise and make them stand out. They make them "catch fire." Connect with Canberk: https://www.linkedin.com/in/canberkbeker/Connect with Bryan: https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/