EPISODE · Jan 13, 2019

#1 Content Marketing

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Aus dem Maschinenraum für Marketing und Vertrieb melden sich Michael Stiller und Jan Scholzen in den nächsten drei Folgen mit Online-Themen: Content Marketing, Social Marketing und Social Selling. In der ersten Folge geht es um Content Marketing: Was ist Content Marketing?Warum muss ich mir um den Content Gedanken machen?Was ist das Persona-Konzept und eignet es sich für Content Marketing?Welche Inhalte sind für potenzielle Kunden in sozialen Medien relevant?Wie können Entscheider und Umsetzer aus Marketing und Vertrieb relevante Inhalte formulieren, um von potenziellen Kunden positiv wahrgenommen zu werden?In der nächsten Folge diskutieren Michael Stiller und Jan Scholzen wie der Content im Rahmen eines professionellen Social Marketing „unter die Leute gebracht wird“. Den Abschluss dieser Trilogie bildet in der darauf folgenden Woche das Thema „Social Selling“. Folge direkt herunterladen

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