#1 Ewoud Van Der Heyden (BMW): ‘Nee, een BMW verkoopt zichzelf niet, daar wordt héél hard aan gewerkt’

from CMO voices · host UBA & Trustmedia

In de eerste aflevering van de podcastreeks CMO voices vertelt Ewoud Van Der Heyden dat hij voor zijn negende verjaardag al een bezoek wilde brengen aan het BMW-museum in München. Ondertussen werkt hij 26 jaar bij de Duitse autobouwer, sinds 2020 als marketing director BMW Belux. ‘Vroeger wilden mensen met hun auto tonen hoe succesvol ze waren. Nu willen ze tonen hoe ze bijdragen aan een duurzame toekomst.’ Op zoek naar meer? CMO Voices heeft ook een Franstalige podcastreeks. Luister hier naar aflevering 1 met Aude Mayence, Vice President Marketing & Digital bij Delhaize Belgium. Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Sep 18, 2024

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#1 Ewoud Van Der Heyden (BMW): ‘Nee, een BMW verkoopt zichzelf niet, daar wordt héél hard aan gewerkt’

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