Week 1 | How to decide your podcast's purpose

Your podcast needs a job. In this first session, we go over things to think about to set the strongest foundation for your show, so it actually supports your business. Questions to sit with: How do you get clients/leads in your business? Do you want listeners to buy products, book a discovery call, something else? Who do you want to listen to your podcast? Can you describe your podcast in two sentences? How often you want to drop episodes? Do you want seasons or continuous content? How long do you want episodes to be? Will this be audio-only or video? What is a 2-3 word title for your show? (What problem are people searching for answers for which you provide a solution?) Where do you want listeners to go after listening? You'll also meet the other Launch Squad team members!