#1 - Jo Kerr - The power of purpose and why it matters

Welcome to the first-ever episode of The Whole Truth: Leadership Stories with Sarah Perugia!This episode is with the wonderful Jo Kerr, Head of Purpose at Brandpie, who has over 25 years of experience helping businesses become more purpose-driven.Having built experience laterally in business strategy, insights, brand, culture, and communications, she now applies this combined experience to helping large, complex B2B organisations transform through the power of purpose.In this episode, we discuss:Jo’s journey and how she’s helping global organisations uncover and operationalise their purpose, aligning their mission with a higher vision beyond profitWhy it mattersHer work with academia to prove the value and impact that purpose can have on organisations and their ecosystemsAs a values-driven leader, Jo also reflects on the lessons she’s learned throughout her 25-year career and offers advice on staying curious, trusting your instincts, and embracing your authentic leadership style.Get ready to be inspired!About the hostSarah Perugia is an expert women-in-leadership coach and whole-person leadership transformation specialist, dedicated to empowering female leaders to thrive. With 20 years of experience, she partners with organisations across the globe to develop and retain top female talent, strengthen the female leadership pipeline, and promote gender equality in senior roles. Drawing on her background in acting, neuro-linguistic programming, and Positive Psychology, Sarah empowers leaders to advance their careers, build confidence, enhance performance, and ultimately flourish and thrive. Her offering includes one-on-one executive leadership coaching, group workshops, and bespoke programmes.If you’d like to learn more about Sarah and her work with women in leadership, you can find out more here:  https://www.sarahperugia.com/women-in-leadership/In this show we coverPurpose-driven leadership, Women in leadership, Why purpose matters, Purpose as a performance driver, Research on purpose and financial success, Career lessons in authenticity and mentorship, Guidance on embracing unique leadership stylesListen on Apple Podcasts, Spotify, Amazon Music, and more!Contact & ConnectConnect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-perugia-leadership-coaching/ Connect with Jo on LinkedIn: https://www.linkedin.com/in/jo-kerr/