1: Kristina Halvorson's Content Strategy
from The UIE Book Club Hosted by Jared Spool
Jared Spool talks with Kristina Halvorson about content strategy and her new book, "Content Strategy for the Web", a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.
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This episode was published on August 18, 2010.
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