#1: Making It Easier to Buy: The Growth Lever No One Invests In with Carla Piñeyro Sublett

In this episode, host Tony sits down with Carla Piñeyro Sublett, a seasoned Fortune 50 marketing and go-to-market executive turned coach and organizational transformation leader. Carla pulls back the curtain on why the biggest barriers to growth in today’s organizations aren’t product, lead gen, or even competition — they’re the way we lead people and define success. She challenges the outdated, fear-based, siloed ways companies operate and explains how creating psychological safety, real inquiry, and customer-first thinking unlocks performance and growth.You’ll hear stories from her time leading global teams at companies like IBM, National Instruments (NI), Rackspace, and Dell — including:Why fear and pressure don’t drive growth — and what does.How making it easy for customers to buy is one of the most overlooked levers for revenue.What real cross-functional alignment looks like in high-growth companies.How even big, well-meaning organizations can fail by focusing on activity over impact.The vital link between personal wellbeing, emotional awareness, and leadership effectiveness.Carla also shares perspectives on modern leadership, the importance of self-inquiry, and how leaders can break free from traditional norms to create healthier, more productive workplaces.About Carla:Carla Piñeyro Sublett is a former Fortune 50 marketing and growth executive turned leadership coach and organizational transformation expert. She has led global teams at IBM, Dell, Rackspace, and National Instruments, driving brand reinvention, go-to-market strategy, and sustainable growth. Today, Carla helps leaders move beyond fear-based, siloed cultures to build organizations rooted in trust, inquiry, and real customer impact.Carla’s podcast lets go thereCarla’s WebsiteTony Capasso on ⁠Linkedin⁠OnProfit ⁠Website⁠Revenue Dilemma ⁠Website⁠The Revenue Dilemma on ⁠Linkedin⁠The Revenue Dilemma on ⁠Youtube⁠, ⁠Spotify⁠, ⁠Apple