EPISODE · May 13, 2023 · 30 MIN
#1 - Navigating the Future of Marketing with Sage's CMO Cath Keers: AI, Personalization, and Brand Values
from 'Marketing Greats in Higher Education' with Jonathan Sabarre · host Jonathan Sabarre
Join me as I sit down with Sage's accomplished CMO, Cath Keers, to uncover the secrets behind their marketing success. In this episode, we explore Cath's marketing journey, discussing her diverse experiences and the lessons she's learned along the way. We delve into the importance of brand building and how to effectively translate company values into powerful marketing messages. We also chat about the exciting role of AI in marketing for deeper personalization and how it's revolutionizing the industry. Plus, Cath shares invaluable advice for those starting their marketing careers, making this episode a must-listen for both aspiring and experienced marketers.
What this episode covers
Join me as I sit down with Sage's accomplished CMO, Cath Keers, to uncover the secrets behind their marketing success. In this episode, we explore Cath's marketing journey, discussing her diverse experiences and the lessons she's learned along the way. We delve into the importance of brand building and how to effectively translate company values into powerful marketing messages. We also chat about the exciting role of AI in marketing for deeper personalization and how it's revolutionizing the industry. Plus, Cath shares invaluable advice for those starting their marketing careers, making this episode a must-listen for both aspiring and experienced marketers.
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#1 - Navigating the Future of Marketing with Sage's CMO Cath Keers: AI, Personalization, and Brand Values
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