#1 NYC Podcast Studio Owner: Be For a Few, Not for Everyone - Why Niches Win

This week I sat down with Matt Marlinski - Founder of The Manhattan Lab - New York's fastest-growing podcast studios. Matt has hosted politicians like Bernie Sanders, top podcast hosts like Chris Williamson, and produces shows for James Sexton & Anthony Pompliano. A year ago, we recorded together, and we both had no idea where everything was going. Now, we're sitting in the chairs again - one year later - talking about:- Why you don’t need to quit your 9–5 to be a creator- The difference between passion and skill- Why most creators fail before they even start- The new reality of podcasting in 2025- What it actually means to build for a small, loyal audience instead of millions- And how to grow without losing yourself in the processWatch On YouTube: https://youtu.be/CfflPh9qVlgFollow Us On IG: https://www.instagram.com/failinguppp/?hl=enTimestamps0:00 — One year later: sitting back in the chair1:00 — What changed since last year4:00 — Want balance? Keep a 9–57:00 — Passion vs. what you're actually good at12:00 — Content: the good news and bad news17:00 — The evolution of podcasting21:30 — Famous people are still human27:30 — “Follow the light” philosophy32:00 — What makes a great podcast46:00 — Why you should build for a few, not for everyone47:30 — Advice For New Creators: Take A Long Road#podcast #selfimprovement #failure #success #entrepreneurship