1-on-1 with Justin Silverio: Mastering the Art of the Follow-Up

In this episode of Investor 1-on-1, we sit down with Justin Silverio, real estate investor, marketing expert, and the founder of Invelo, a powerful platform that’s changing how investors scale their businesses.After flipping homes and working in venture capital, Justin saw firsthand how chaotic the lead generation and follow-up process could be. So, he built Invelo—a tool that combines list pulling, marketing automation, CRM, and performance analytics all in one. Think of it as your marketing team, your coach, and your CRM—rolled into a single smart system.In this conversation, Justin shares what’s actually working right now in direct-to-seller marketing, why consistency in follow-up separates top closers from everyone else, and how smart investors are preparing their acquisition teams for 2025. If you’re overwhelmed by lead flow or struggling to scale without burning out, this episode is a must-watch.In This Episode:00:00 – Intro01:00 – Justin, how did your journey in real estate begin?03:33 – What’s working in direct-to-seller marketing right now?05:20 – Avoiding shiny object syndrome as a new investor07:30 – Underused marketing channels investors should pay attention to11:25 – The traits of consistent deal closers15:00 – Building acquisition teams and systems for 202516:40 – What to focus on when leads aren’t converting18:15 – Channel consistency vs. messaging20:00 – Staying lean and profitable while scaling24:50 – The overlooked step that can make or break a deal27:50 – Why speed to lead matters and how to follow up faster29:50 – One piece of advice if starting over today🔔 Subscribe for more insights from top real estate investors across the country!Learn more about Justin and Invelo:https://inveloapp.com/Discount Codes:Open Letter Marketing - 10% first order = 10OFFPODInvelo - 20% first month = 20OFFPODConnect with us and stay updated:https://linktr.ee/motivatedsellersReady for off-market deals?👉 Get started at MotivatedSellers.com