EPISODE · Dec 12, 2017 · 4 MIN
#1 question u should ask
from Pints and Polishing Auto Detailing Podcast · host Nick Walters and Marshall Hill
Most daily drivers will not pay for a “full correction” and so detailers are loosing out on a large amount of biz!! So what’s the number one question u should ask ur coating customers? It’s what do they see? Funny I know but that question has dramatically helped detailers grow their coating business. It helps bec it lets u know what that customer sees in their paint. Bec most daily drivers don’t see the imperfections in their paint then it’s not a valuable service to offer them a paint correction sticker price on top of a the price of a coating. This will scare many prospective customers away Bec they don’t want to pay $1,500 for a correction and coating. So ask them what they see in their paint and when they don’t see all the marring then offer them two packages....one package with a correction and one without the correction. When they choose the lesser priced package then u still do a good polish and prep the paint but u won’t be spending
What this episode covers
Most daily drivers will not pay for a “full correction” and so detailers are loosing out on a large amount of biz!! So what’s the number one question u should ask ur coating customers? It’s what do they see? Funny I know but that question has dramatically helped detailers grow their coating business. It helps bec it lets u know what that customer sees in their paint. Bec most daily drivers don’t see the imperfections in their paint then it’s not a valuable service to offer them a paint correction sticker price on top of a the price of a coating. This will scare many prospective customers away Bec they don’t want to pay $1,500 for a correction and coating. So ask them what they see in their paint and when they don’t see all the marring then offer them two packages....one package with a correction and one without the correction. When they choose the lesser priced package then u still do a good polish and prep the paint but u won’t be spending
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#1 question u should ask
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