#1 Rule of Design Thinking | Ep. 21

Rule #1 | Don’t think too hard about thinking. Rule #2 | See rule 1. In this episode, we unpack the phrase we all love to hate. It’s not that we don’t agree with the concept. It’s because we think of it as the basic rules for how every human should operate in the 21st century. Use some empathy people. Now that this phrase is tossed around in B-School more than art studios...what do we make of the whole thing? Where do we go from here? What do we do when our old pal stops sitting at the nerdy kid lunch table with us? Tune in.