1. SMART Goals Are BS (And What to Do Instead)

SMART goals. Hustle culture. Productivity hacks. We’ve all been told they’re the secret to success — but let’s be real, they’re just corporate handcuffs.In this debut episode of Keeping It Real with J2, hosts Jennie (The Get Sh*t Done Coach) and Jeni (The Results Sherpa) call it like it is. They break down why traditional goal-setting fails entrepreneurs and what to do instead.You’ll hear how the duo replaced rigid SMART goals with Focus Goals — a 12-week experiment designed for real results — and how their EARN Framework helps you filter your actions so you’re working on what actually matters.If you’re ready to stop chasing “shoulds” and start creating momentum that feels good and gets results, this is where you start.👉 Download the free EARN Action Filter: https://masterycircle.biz/EARNfilterChapters:00:57 Origins of SMART Goals01:49 Why SMART Goals Fail Entrepreneurs06:46 The Sweet Spot for Focus Goals09:14 An Effective Goal is an Experiment13:10 The EARN Framework17:17 Weekly Progress Markers20:48 Good, Great, and Glorious to Measure Progress24:09 Client Success Stories27:35 Go Farther in One Direction with a Focus Goal