#1 The Battle of Attention - Do Change Marketing Now

What this episode covers

Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance. In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.

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Frequently Asked Questions

How long is this episode of Do Change Marketing Now?

This episode is 10 minutes long.

When was this Do Change Marketing Now episode published?

This episode was published on April 4, 2025.

What is this episode about?

Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad...

Can I download this Do Change Marketing Now episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.