1. The Heroine's Journey pt. 1 (you're on a journey *too*)

In this inaugural episode of the show + series, we introduce the Heroine’s Journey—the quiet, often invisible shift from “doer” to “director” for the woman holding the back office together. We’ll unpack the specific identity work required to drop the “good girl” programming, claim your strategic seat, and stop measuring your worth by how much you can carry alone—because you didn’t sign up to be the assistant, you’re the co-founder.ResourcesReady to illuminate and take control of your Heroine's Journey as you scale your home service company? 👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.🖥️ viadeoduraa.com📷 pixelfed.social/edithoduraaCreditsEdited by Error JordanIntro music by Error JordanCover photo by Error Jordan