1. The Invention

What does "being Campagnolo" mean to cyclists today? We asked Valentino Campagnolo – son of the founder, Tullio – chairman of the Vicenza-based company, and Lorenzo Taxis, the marketing and communications director. We cycle back in time to the brand's golden era, through the words of the great writer Gianni Brera who in "Il gigante e La Lima" recounts not only the creative genius of Tullio, but also how his entrepreneurial nose gave wings to the cycling brand. One of the most famous names from the "Gazzetta dello Sport" newspaper, and renowned cycling historian, Claudio Gregori, helps flesh out the history of this legendary brand.This podcast is also available as "Con le ali alle ruote" in Italian language.Logo illustrated by Osvaldo Casanova.