#1: The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive

In this episode of the Association Hub podcast, hosts Angela Shelton and Olena Lima delve into the fascinating world of branding in the Association sector. They discuss the importance of clear mission statements, strong brand identities, and brand culture. The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey. To visit AUSactive website, go to https://ausactive.org.au/ Watch AUSactive's 'reactivation' video: https://youtu.be/wko93JCYwKk. Be more than just a listener - join the conversation. If you'd like to request a topic for our future episode, nominate yourself as a guest speaker or leave your feedback, go to https://www.associationhubpodcast.com/#Contribute.