1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane

Only 5% of your ICP is in-market.95% aren’t even aware of your category.How do you generate demand for such a big chunk?We asked and Madhav (Head of Marketing at Storylane) answered.He is in this exact situation.He is generating demand for a category that’s brand-new.His goal?Go from 1 to 10 million ARR.He figured out 3 demand-gen strategies that work wonders:Capture existing demand from an adjacent category.Hang out where the customer isBuild on insight-led contentMadhav breaks down all 3 strategies in the podcast.Know the best plan of action for demand gen.Hosted on Ausha. See ausha.co/privacy-policy for more information.