#1 What is Marketing Anyway?

Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell. The good news is that marketing has nothing to do with selling. While it may be a means to an end, marketing is simply connecting with people who like the same things you do. In this episode, we take a look at:what marketing is and what it's notwhat selling isthe difference between marketing and sellinghow to shift your mindset about marketing from negative to positiveBonus: an example of a well-known author who markets through mindful and authentic connection with her readers. For show notes and transcripts, visit my websiteYou can also connect with me on InstagramHave something to say? Send me a message!